The U.S. home health care market was worth $142.9 billion in 2022 and is expected to continue expanding through 2030. As the country’s population ages, more people will need personalized home care. If you’ve thought of entering this growing market, franchising is a great way to get started. Once you’ve chosen a brand, use WorldView to store and share electronic documents, manage patient referrals, track orders, and provide excellent patient care.
Overview of Home Health Franchising
Starting a home health franchise is a good way to provide in-home care services to people in your area while taking advantage of an established brand. You can specialize in elder care, offer therapy or post-operative care, or provide care services to people of all ages. Franchising gives you automatic brand recognition and provides you with operating, branding, and marketing guidelines. You still own and manage your business independently, but you don't have to build it from the ground up.
As a franchisee, your parent company can negotiate better deals with suppliers and help you access training and support. Starting a home care services franchise also comes with lower start-up costs than starting a brand-new business. Your initial investment could start as low as $50,000.
Top 5 Home Health Franchises
Here are the top home health franchises to consider when entering this promising field.
Right at Home
Founded in Omaha, Nebraska, Right at Home is an elder care services franchise. The company was founded by Allen Hager, a hospital administrator who believed home health care could be improved to prevent patients from returning to the hospital.
Since then, Right at Home has expanded to 700 locations across the country, with many being franchises. Franchisees have access to a support staff of over 90 people and benefit from strong brand recognition.
Many of its locations offer specialized care for people with specific conditions, including Alzheimer’s disease and Parkinson’s disease. They also provide caregivers to assist with daily tasks such as hygiene, transportation to and from medical appointments, and medication reminders.
Brightstar Care
A full-service in-home care facility, Brightstar Care comes with a well-known brand and a supportive training team. This company offers in-home health services to people of all ages, from infants to seniors.
The company was initially founded to ease the burden on family caregivers and provide loved ones with comprehensive, supportive care. It offers a range of services, from in-home nursing to therapy. If you’re interested in helping people of all ages, consider franchising with this award-winning brand.
Brightstar Care is a good option for new franchisees because the company offers a scalable business model and a supportive team to train you and your staff.
Homewatch CareGivers
Although Homewatch CareGivers brands itself as an in-home senior care provider, the company also offers services to people of all ages. Homewatch CareGivers prides itself on compassionate care, and you can tap into this reputation when you open your franchise.
Homewatch CareGivers offers senior care services for specialized conditions and for aging in place. It also provides post-operative care, rehabilitation, nursing services, spinal regenerative care, postpartum care, and a variety of other services.
As a franchisee, you gain access to a well-established 40-year-old brand with a great reputation. The company supports new business owners with setup and operations, providing intelligence reports, guidelines, and more.
Interim Healthcare
Founded in 1966, Interim Healthcare provides multiple home healthcare and hospice services to people across the country. The company is known for its personalized home care approach, offering specialized services tailored to each patient.
Interim Healthcare offers condition-specific care for Alzheimer’s disease, dementia, multiple sclerosis, and more. It was one of the first to adopt a personalized approach to in-home health services, developing patient-specific care plans instead of generalized ones.
Qualicare Home Care
Qualicare Home Care stands out for its holistic approach to in-home caregiving services. Each patient is assigned a local care expert, often a registered nurse, who evaluates their case and devises a care plan. The company focuses on improving patients' quality of life while also managing conditions at home.
In addition to standard in-home healthcare services, Qualicare offers family care coordination, allowing family members to be actively involved in their loved one’s care.
Factors Contributing to Their Success
Each of these brands helps franchisees achieve consistent revenue. Many stand out for their personalized service and compassionate care. These five companies have built solid reputations as trusted in-home caregivers, giving you a head start when you open your business.
It’s important to choose a brand with a good reputation so you’re not starting your business doing damage control. You want a brand that people trust, making them more likely to seek out your services. Pick one who can also help you set up your technology and all the partner integrations you need to get going.
Final Thoughts
Franchising is an easier path to entrepreneurship than starting from scratch. Since people already know your brand, you don’t have to aggressively market to patients in your area. You can also get help from the home office when you need support. Make sure you choose a brand your patients trust and one that aligns with your caregiving philosophy.
Once you get started, contact WorldView to help with automation, document sharing, EHR, and other technological parts of your business so you can focus on providing excellent care.
